Why Making Assumptions Will Damage Your Chances of Internet Marketing Success

It's a sad fact, but there are many people that make assumptions about the lives of others. This is something that struck me recently as I read an article in one of the magazines that come with the Sunday papers. It was in the regular column of the editor of a men's magazine and was on the topic of style.

Now I'm certainly neither a leader nor follower when it comes to fashion but I do find his articles interesting. However there was one small sentence that grabbed my attention. He wrote, "Most of us have to wear...suits to work..."

Well that may be the case in his world in the City but I only wear a suit to the occasional business meeting and most of the people I know wear either some sort of uniform or overalls to work. So it seemed to me that he was making an assumption about the sort of people that read his column and so running the risk of alienating a lot of them.

It's true that it's only a simple sentence, in reality it didn't stop me reading, and I'm sure I'll read more of his output in the future. But it got me thinking about the impact that making assumptions can have and how it could affect an Internet Marketing business.

It can certainly be a costly error so here are five important points for you to consider:

# 1

When you decide to set up a business online never assume that you know what people will buy. Just because you have a product that you like or you are working in a niche that you're passionate about, it doesn't necessarily mean that there are lots of hungry buyers out there just waiting to buy. So always do your market research first.

# 2

If you are communicating with potential customers by email and you want them to act upon what you send them, make sure they know clearly what they have to do. Ensure that any links in your messages work correctly and explain clearly how you want your readers to act. If you want them to click on something, tell them to do it!

# 3

You may be comfortable working on a computer and have well-developed skills but don't take it for granted that all the people you want to work with will have the same level of expertise. Be sure to find out what they know, and have a product or service tailored to them.

# 4

You may be familiar with the workings of the internet and understand lots of computer jargon but don't assume that the people you're dealing with will too. For instance, the vast majority of people using the internet to find information or to buy things have no idea what HTML is. They probably don't know what a URL or a Domain is either, so be clear and avoid using any technical terms.

# 5

Although you should treat people as equals, don't assume they all want or need the same things or can all afford to pay the same prices. If you are offering a service or some form of training give a choice and include the option to join at different levels and then upgrade later.

Internet Marketing is a great business to be involved in but offers a huge variety of services and products. If you want to have a successful Internet Marketing business ensure it has been set up to give your potential customers a choice and provides quality and value at what ever level is right for each individual. Use research and effective communication to make sure that what you have to offer is right; don't just assume that it is.

About the Author

Tony Hall is a Marketer and Business Builder who works with others to help them to develop their own successful home-based businesses. To learn more about him and to gain access to his video bootcamp please visit his website at http://www.SmartOnlineIncome.com

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