How To Incorporate Real Time Bidding Into Your Online Presence

With all the changes the internet has been through in just the last 5 years, trying to find a strategy to maximize your advertising dollar can be a desperately confusing prospect. With new technologies including broadband, the strategy of advertising has now shifted off the grid from where it used to be with banner ads paying off in views and click-throughs. Static ads are almost a thing of the past with Flash and video bringing real time advertising to the forefront.

Getting the right ad in front of the right person is as important now as it ever has been. With real time bidding, the ability to put local video advertising in front of a viewer in the area becomes possible. It's no longer about luck but strategy when placing an ad with targeted data to suite the veiwer. With banner ads and static adspace, local ads reaching the right audience is a matter of statistics, and not very good ones at that with the ability to pull cookie data and IP addresses from a user's browser that enables targeting.

No matter if it's interest based or regional, the advertiser can have the ad be targeted to specific groups to be seen. With the data accumulation processes in place, the ability to define these parameters is a matter of facts, based on IP data and usage. With the advertiser being able to submit ads that match those parameters, local advertising becomes possible. This saves time and money since ads are generically placed and impression charges only get tallied when the ad is used. Being able to target audiences with bidded ads becomes a very cost effective model.

Taking advantage of this kind of targeting also provides content sites with a better model as well. By not having to pay for impression after imperssion without results, the advertisers will no longer be unsatisfied with statistical ad models. Advertisers are much more likely to work with a site that can deliver their ads to the audience they need to reach instead of a generic audience that won't click through to the offer. With the impressions reaching the targeted audience, advertisers are more likely to pay for the impression rather than the click throughs. Click-throughs were the only way to know you were getting interest, but sites don't like the click-through model because of the low throughput. By the site owners not having to wait the click throughs and the advertiser getting the viewers shown the appropriate ads, impressions are much better for everyone.

By having the targeted audience, you get the results you anticipate by bidding your ad. This gives you a better return on investment in video advertising and boosts your bottom line. Take a look at bidding your ads and see what kind of improvements you'll be able to see in your marketing strategy.

About the Author

Being able to reach customers with real time advertising is a useful and effective tool. And video advertising is something Scott Duglase, who works for a small marketing agency, knows is important in today's world of business.

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