Designing Business Cards That Are Keepers

What makes business cards unforgettable and a keeper? There are several answers to that question. Here are some of them.

First of all, your cards must be easy to read. You need to use legible fonts that are large enough for people of all ages to read. A 12 to 14 point font is good for your business name. For all other details, a 10 to 11 point font is best to use. In terms of the font style, you need to make use of simple style such as Times New Roman. Stay away from fancy and overly stylish fonts as this won’t make your text readable.

The color to use in your cards has to be chosen well. The standard color is white. Although this is good for any type of business, adding some color to your cards is always a good option. If your business is on the artistic side, you can add bright colors which will appeal to your target customers. The more you should use colors when your target market is kids.

But if your business is about consultancy or law where professionalism is important, you can stick with white or gray colors. Make sure that the colors you pick have good contrast to make them readable. As much as possible stay away from blue ink or background as this is hard on the eyes.

If you need to have more space in your cards, go for folded cards. This can turn your ordinary cards into a miniature brochure where you can put additional information to add value to your cards.

Use the back side of your cards to list down the products or services you offer. You can also make use of the back side as a discount coupon, map, or calendar. This will make sure your customers hold on to your cards longer.

It can be a great idea to put special embellishments in your cards. You can use die cut, embossing, or raised lettering in your cards. The added effect will add to the look of your cards and make them more appealing and attractive. If you have enough money, this would be a good option for you.

Be very cautious of how you place information in your cards. A lot of business owners ignore this element in their cards. But when you are able to arrange your contact details in the right place, you can be sure that people will have an easy time contacting you.

As much as possible don’t use a thin paper stock. This will only reflect badly in your business. Instead, use a medium or heavy card stock as it is more durable and can last longer. Keep in mind that your cards are often kept in unlikely places such as pocket, wallet, and briefcase, so it’s critical that the card stock is able to endure the scratches and scuffs.

Perhaps the best thing you need to consider in designing your business card templates is to keep things simple. Simplicity, after all, is much better than glitz. If you are able to keep your cards simple, it would be much easier for your target customers to understand your message. In the end, they will be encouraged to keep your card for long.

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