5 Cardinal Rules For Brochure Text

There are five major cardinal rules for text in brochure printing. It does not matter if you are printing luxury color brochures or if you are aiming for cheap brochure printing really. All these five cardinal rules for text are an almost mandatory task when you really want a professional kind of brochure printing. So if you still do not know yet these important rules for color brochures, you should try learning them now through this article. Just read on and start learning now.

1. Write simply, concisely and effectively – The first cardinal rule for brochure text is to always write simply, concisely and effectively. You are not trying to create a whole novel here and readers do not need to know every tid-bit of information about you, your product or your service. In fact, most readers like brochures that have short and easy descriptions and go direct to the point.

With content like that, people typically respond a lot faster and a lot more favourably to those color brochures. That is why you should always try to be short, concise and effective with your brochure text content.

2. Sans serif fonts for headlines – Another rule that you should never forget in brochure printing is to always use sans serif fonts for headers. Sans serif fonts are cleaner more easy to understand font styles that are ideal for large type lettering. In brochure printing, this is great for your brochure titles, slogans, headlines and those all important call to action elements. Believe me, all those elements will be a lot effective and easy to understand if you use the right sans serif fonts.

3. Serif fonts for the body – When it comes to the body, the cardinal rule is to use serif fonts. Serif fonts are font styles that have more detailed design elements with the characters. This is perfect to add a more stylized look in the brochure’s body. There are plenty of free serif fonts available for download that you can use for brochure printing. Sites like dafont.com and urbanfonts.com even have special categories of free serif fonts only that you can use and apply easily. Just choose something that matches your brochure’s theme perfectly and you should be all set.

4. Balance and match colors – Remember that text must always have the right color for them to be visible but also complementary to the color brochure’s theme. Black text isn’t always the most ideal choice. So try to mix and match colors to make sure that your text is visible while contributing to the brochure’s theme. Use free color matching tools online to help you find the best and most complementary colors for your text.

5. Minimize font variations – Finally, a big cardinal rule for brochure text is to always minimize your font variations. Font style variations should be kept at around two or three, while font size variations should also at least be that number. This rule helps refine the whole look of your brochure text, minimizing the “patched up” collage look that many other brochures have when they use a lot of font styles and sizes. Believe me, it is better to have a coherent professional look than a very creative but messy style for brochure printing.

So remember all these cardinal rules for text in brochure printing. Your custom brochures will have that professional look and feel if you follow them all the time.

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